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Get ready for vala, the short form digital platform accelerating new musicals to Broadway and beyond.
Watch the first 18 minutes of new musicals from diverse and award-winning voices in theater.
Be the first to experience the next Hamilton and join its journey to the main stage.
Feel like you’ve won front row seats with access to shows filmed exclusively by vala.
Go premium with access to fully produced unreleased songs and more—all ad-free.
Fully produced, Broadway-ready shows in the palm of your handFilmed exclusively for vala with our 22-time Emmy Award-winning production team.
Be the first to know when vala comes to a device near you.
Meet the award-winning team evolving the musical theater industry
Jonathan Brielle is the founder, producer & artistic director of vala.
He brings expertise from his tenure as former National Projects Director of The Songwriters Guild of America, producer/writer/founder of the Johnny Mercer Writers Grove, composer/lyricist on Broadway’s Foxfire, numerous Off-Broadway shows, tours, TV and Las Vegas productions, all managed from his state of the art recording facilities.
HMS Media is a 22-time Emmy Award-winning multimedia company.
Their work includes more than two hundred shoots for Broadway shows and national tours, including Hamilton, Dear Evan Hansen, The Band’s Visit, Wicked, Kinky Boots, Motown: The Musical and Book of Mormon. HMS also works closely with American resident theater companies including Steppenwolf, Guthrie, Goodman and Chicago Shakespeare.
Frequently Asked Questions
What is vala?
Vala is a musical theater streaming platform with a library of brand new, never before seen shows from Emmy, Tony and Pulitzer winning creators. Shows on vala are 14–18 minutes long and include 3–4 original songs, perfect for binge‑watching and listening. Vala gives shows a fan base to propel them to Broadway and beyond.
How much will vala cost?
Vala will be available in two plans: free and premium. Free plans include unlimited streaming. Premium plans include unlimited streaming with an uninterrupted, ad-free viewing experience, access to additional content such as behind‑the‑scenes footage and interviews with top talent, together with exclusive downloadable songs.
Where will I access vala?
Vala will be available for free on all your devices—mobile, web, and TV—so you can watch, listen and sing along wherever you go. Join our email list to be the first to know when vala launches.